Customer Journey Analytics training
Customer Journey Analytics training: connections, data views, Workspace, cross-channel analysis, attribution and migration from Adobe Analytics.
Customer Journey Analytics training teaches how to analyse AEP data across channels. You learn connections and person IDs, data view components and settings, Workspace analysis, cross-channel journeys and attribution, and migration from Adobe Analytics, finishing with an executive dashboard project.
Curriculum
Module 1: Setup
- Connections and datasets
- Person ID strategy
- Lookups and profile data
Module 2: Data views
- Components and settings
- Sessions and attribution
- Calculated metrics
Module 3: Analysis
- Workspace panels and visualisations
- Cross-channel journeys
- Flow and fallout
Module 4: Migration
- Adobe Analytics to CJA
- Web SDK collection
- Reporting continuity
Hands-on projects
Executive journey dashboard
Build KPI storytelling across web, app and offline.
Missing dataset debug
Trace why an AEP dataset is missing in CJA.
Prerequisites and format
- Analytics or reporting experience
- Basic AEP dataset concepts
Customer Journey Analytics training is available as a focused single-tool path, as part of the career accelerator (₹60,000), or inside a customised program. Ask for single-tool pricing using the form below.
Free reading before you start
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Frequently asked questions
Do I need Adobe Analytics experience?
No, but it helps. The course explains Workspace from first principles.
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Request details: Customer Journey Analytics training
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