The six projects
- Enterprise Customer 360. Sources, XDM, identity, Profile, audiences and activation, end to end.
- Real-time transaction journey. A streaming event feeds Profile, triggers an AJO journey and sends a message.
- RTCDP activation. Segment strategy, qualification, destinations and activation QA.
- CJA executive intelligence. Cross-channel journey analysis and KPI storytelling in Workspace.
- Web SDK modernisation. Data layer to Web SDK to datastream to AEP event flow.
- Agentic AI marketing assistant. An agent with governed tools, customer context and workflow automation.
How the projects work
- Built on simulation or sandbox environments with synthetic data
- Each ends with documentation you can show in an interview
- Reviewed against a checklist for schema, identity, consent and measurement
- Part of the Career Accelerator and the recorded Foundation + Advanced course
Join
Frequently asked questions
Do the projects guarantee a job?
No. They give you practical evidence of your skills. Hiring depends on your experience and the market.
Last updated: