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These are planned sessions. Published recordings are on the videos page and the YouTube playlists. Live dates are on the workshops page.
AEP data, schemas and identity
| # | Topic | Search phrase | Format | Audience | Next step |
|---|---|---|---|---|---|
| 1 | What is Adobe Experience Platform? Explained in 3 minutes | what is adobe experience platform | 3-min | Beginners | AEP Launchpad |
| 2 | AEP vs Real-Time CDP: the difference in 3 minutes | aep vs real-time cdp | 3-min | Beginners, buyers | Foundations batch |
| 3 | XDM schemas explained: classes, field groups, data types | xdm schema explained | 3-min | Beginners | Friday workshop |
| 4 | How to design an XDM schema for a retail customer | xdm schema design | 45-min | Practitioners | Career Accelerator |
| 5 | Datasets, batches and ingestion in AEP: what happens to your data | aep data ingestion | 3-min | Beginners | AEP Launchpad |
| 6 | Batch vs streaming ingestion in AEP: which to choose | aep streaming vs batch ingestion | 3-min | Practitioners | Foundation + Advanced |
| 7 | How the AEP identity graph works | aep identity graph | 3-min | Practitioners | Friday workshop |
| 8 | ECID, hashed email and CRM IDs: choosing identity namespaces | aep identity namespace | 3-min | Practitioners | Foundation + Advanced |
| 9 | Merge policies in Real-Time Customer Profile | aep merge policy | 3-min | Practitioners | Friday workshop |
| 10 | Record schema vs XDM Individual Profile: when to use each | xdm individual profile vs record | 3-min | Practitioners | Foundation + Advanced |
Real-Time CDP and Journey Optimizer
| # | Topic | Search phrase | Format | Audience | Next step |
|---|---|---|---|---|---|
| 11 | Real-Time CDP audiences in 3 minutes | real-time cdp audience | 3-min | Beginners | Friday workshop |
| 12 | RTCDP destinations and activation: a walkthrough | rtcdp destinations activation | 45-min | Practitioners | Career Accelerator |
| 13 | Edge, streaming and batch segmentation: what each is for | aep segmentation types | 3-min | Practitioners | Foundation + Advanced |
| 14 | Suppression audiences: stop wasting ad spend on buyers | rtcdp suppression audience | 3-min | Marketers | Live Customised |
| 15 | Adobe Journey Optimizer: your first journey in 3 minutes | adobe journey optimizer tutorial | 3-min | Beginners | Friday workshop |
| 16 | AJO campaigns vs journeys: which to use | ajo campaigns vs journeys | 3-min | Practitioners | Foundation + Advanced |
| 17 | AJO implementation best practices for enterprises | ajo implementation best practices | 45-min | Leaders, architects | CXO Hive |
| 18 | Abandoned cart journey in AJO: trigger to measurement | abandoned cart journey ajo | 45-min | Practitioners | Career Accelerator |
| 19 | AJO event triggers and conditions explained | ajo event trigger | 3-min | Beginners | Friday workshop |
| 20 | Consent and frequency caps in AJO journeys | ajo consent frequency capping | 3-min | Practitioners | Live Customised |
CJA, Adobe Analytics, Web SDK and governance
| # | Topic | Search phrase | Format | Audience | Next step |
|---|---|---|---|---|---|
| 21 | Customer Journey Analytics in 3 minutes | what is customer journey analytics | 3-min | Beginners | Foundations batch |
| 22 | CJA vs Adobe Analytics: use cases and trade-offs | cja vs adobe analytics | 45-min | Analysts | Career Accelerator |
| 23 | CJA connections, datasets and data views explained | cja data view | 3-min | Practitioners | Friday workshop |
| 24 | Backfill months from AEP to CJA: what to expect | cja backfill | 3-min | Practitioners | Foundation + Advanced |
| 25 | Adobe Analytics eVars vs props vs events | adobe analytics evars vs props | 3-min | Beginners | Single-tool course |
| 26 | Adobe Analytics source connector in AEP: set-up checklist | adobe analytics source connector aep | 3-min | Practitioners | Foundation + Advanced |
| 27 | Adobe Web SDK in 3 minutes: how events reach AEP | adobe web sdk | 3-min | Beginners | Friday workshop |
| 28 | Web SDK troubleshooting: five errors and fixes | adobe web sdk troubleshooting | 3-min | Practitioners | Single-tool course |
| 29 | Datastreams and the Edge Network explained | adobe datastream edge network | 3-min | Practitioners | Foundation + Advanced |
| 30 | Migrating from AppMeasurement to Web SDK | appmeasurement to web sdk migration | 45-min | Practitioners | Live Customised |
| 31 | Data elements best practices in Adobe Tags | adobe tags data elements | 3-min | Practitioners | Single-tool course |
| 32 | ECID in Adobe Tags: set-up and validation | ecid data element adobe tags | 3-min | Practitioners | Single-tool course |
| 33 | Consent in AEP: OneTrust and the consent standard | onetrust aep consent | 3-min | Practitioners | Live Customised |
| 34 | AEP data governance: labels, policies and enforcement | aep data governance | 45-min | Leaders, architects | CXO Hive |
Agentic AI and MCP
| # | Topic | Search phrase | Format | Audience | Next step |
|---|---|---|---|---|---|
| 35 | What is MCP? Explained for MarTech teams | what is mcp | 3-min | All | Agentic AI course |
| 36 | Agentic AI in enterprise MarTech: use cases and limits | agentic ai martech | 45-min | Leaders | CXO Hive |
| 37 | Build a safe AI agent with one approved tool | build ai agent mcp | 90-min | Developers | Career Accelerator |
Career pathways and interview preparation
| # | Topic | Search phrase | Format | Audience | Next step |
|---|---|---|---|---|---|
| 38 | How to move from software developer to AEP developer | software developer to aep developer | 45-min | Developers | Career Accelerator |
| 39 | Data engineer to customer data engineer: the AEP path | data engineer aep career | 45-min | Data engineers | Career Accelerator |
| 40 | Data analyst to CJA analyst: a skills map | cja analyst career | 45-min | Analysts | Career Accelerator |
| 41 | QA tester to MarTech QA specialist: what to learn | martech qa specialist | 3-min | QA | Friday workshop |
| 42 | Fresher's roadmap to an Adobe MarTech career | adobe martech career roadmap | 45-min | Freshers | AEP Launchpad |
| 43 | Ten AEP interview questions and how to answer them | aep interview questions | 45-min | Job seekers | Career Accelerator |
| 44 | AEP architect whiteboard interview: a worked example | aep architect interview | 90-min | Architects | Career Accelerator |
| 45 | Your AEP portfolio: five projects hiring managers ask about | aep portfolio projects | 45-min | Job seekers | Career Accelerator |
Architecture, buyers and teams
| # | Topic | Search phrase | Format | Audience | Next step |
|---|---|---|---|---|---|
| 46 | MarTech stack map: where AEP sits with CRM, CDP and analytics | martech stack architecture | 45-min | Architects | Live Customised |
| 47 | Customer 360 on AEP: sources to activation | customer 360 aep | 45-min | Architects | CXO Hive |
| 48 | How to evaluate a MarTech consulting engagement | martech consulting engagement | 45-min | Buyers | Architecture review |
| 49 | Training your MarTech team: a capability plan for L&D leaders | martech team training | 45-min | L&D leaders | Live Customised |
| 50 | 50 real-time MarTech use cases: pick one to build | real-time martech use cases | 45-min | All | Use-case library |
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Frequently asked questions
Are all 50 topics available as videos now?
No. This is the planned list. Check the videos page and playlists for what is published.
Do these sessions guarantee a job?
No. They teach skills. Hiring depends on your experience and the market.
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