Pages on this topic
25 pages
Industries we focus on
How AEP, Real-Time CDP, Journey Optimizer and CJA apply to banking and financial services, retail, telecom and hospitality.
SolutionRetention and churn prevention
Retention and churn prevention on Adobe Experience Cloud: risk signals, retention audiences, save journeys in AJO, and measurement in CJA.
Case studiesCase studies: implementation, training and talent
Implementation case studies across banking, airlines, hospitality, insurance, telecom and retail, plus training delivery and contract-hiring models.
Case studiesBanking Customer 360 and cross-sell on Adobe Experience Platform
Banking case study on Adobe Experience Platform: Customer 360, loan-application journeys, cross-sell audiences and governed real-time personalisation.
Case studiesAirline mobile engagement and journey orchestration
Airline case study: mobile app engagement, booking-to-boarding lifecycle and event-based personalisation with AEP and Adobe Journey Optimizer.
Case studiesHospitality loyalty, service journeys and operational analytics
Hospitality and services case study: loyalty profiles, customer service journeys, offer attribution and operational analytics on AEP, AJO and CJA.
Case studiesInsurance policy onboarding, claims and renewal automation
Insurance case study on AEP and Journey Optimizer: policy onboarding journeys, claims updates, retention programs and automated renewal campaigns.
Case studiesTelecom churn prevention and subscriber lifecycle journeys
Telecom case study: subscriber acquisition, churn-risk audiences, network-event personalisation and lifecycle journeys with AEP, RTCDP and AJO.
Case studiesRetail omnichannel identity stitching and troubleshooting
Retail case study: stitching anonymous web, app, CRM and in-store purchases into one AEP profile, with a troubleshooting walkthrough for unstitched profiles.
AcademyPractical simulation environments for Adobe MarTech
Hands-on simulation environments for AEP, BFSI, airline, hospitality, insurance and telecom scenarios used in Infinite360 bootcamps and projects.
Use casesAdobe MarTech use cases you can implement
Practical Adobe MarTech use cases with triggers, data, journey logic, channels, measurement and guardrails for retail, BFSI, travel and insurance.
Use casesLoan application drop-off recovery
Recover abandoned loan applications with AEP, Real-Time CDP and Journey Optimizer while respecting consent and sensitive-data rules in banking.
Use casesFlight disruption notifications
Real-time flight delay and cancellation notifications with AEP and Journey Optimizer: business events, throttling, rebooking links and measurement.
Use casesInsurance policy renewal reminders
Automate insurance renewal reminders with AEP and Journey Optimizer: renewal windows, risk-based offers, suppression rules and retention measurement.
Use casesLoyalty tier upgrade journey
Hospitality loyalty tier-upgrade journey with AEP, AJO and CJA: progress nudges, upgrade celebration, benefit education and offer attribution.
AnswersAgentic AI & MCP for MarTech: Answers
Answers on agentic AI for Adobe MarTech: MCP, agents, safe automation, human-in-the-loop, evaluation, cost and enterprise use cases.
Use casesMarTech use cases by industry
Illustrative Adobe MarTech use cases by industry: banking, insurance, retail, travel, telecom, healthcare, hospitality, media, education and more.
Use casesBanking MarTech use cases on Adobe Experience Platform
Ten illustrative banking use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesInsurance MarTech use cases on Adobe Experience Platform
Ten illustrative insurance use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesRetail MarTech use cases on Adobe Experience Platform
Ten illustrative retail use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesTravel MarTech use cases on Adobe Experience Platform
Ten illustrative travel use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesTelecom MarTech use cases on Adobe Experience Platform
Ten illustrative telecom use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
Use casesHospitality MarTech use cases on Adobe Experience Platform
Ten illustrative hospitality use cases on Adobe Experience Platform: triggers, components, channels, KPIs and the governance checks to run first.
AcademyFree AEP quiz: 20 banking and financial-services scenarios
Test your Adobe Experience Platform skills with 20 banking scenarios on segments, merge policies, streaming vs batch and consent. Free, with a handout.
AcademyAgentic AI + Adobe CDP Weekend Batch
Weekend program for working professionals: AEP, RTCDP, AJO, CJA, Agentic AI and MCP in 16 two-hour sessions with BFSI and retail projects.