Read this first
Illustrative designs. Each row is a planning pattern. It is not evidence of a completed client engagement and lists metrics to track, not results. Validate identity, consent and data quality in your own environment first.
Starting journey
Ten use cases
| Category | Use case | Trigger | Adobe components | Channel | KPI to measure |
|---|---|---|---|---|---|
| Acquisition | Retarget product-view visitors with a relevant product message | product-view without conversion | Edge audience, destinations | Display | Return-visit rate |
| Onboarding | Milestone nudge when product-view has not happened in 7 days | no product-view for 7 days | AJO, profile attributes | Email, in-app | Milestone completion |
| Engagement | Personalised homepage hero for returning shoppers | returning visit | Edge profile, personalisation | Web | Click-through rate |
| Engagement | Re-engage shoppers inactive for 30 days | 30 days without product-view | RTCDP audience, AJO | Email, push | Reactivation rate |
| Cross-sell and upsell | Bundle suggestion for a shopper with two items | two product holdings | Profile, decisioning | Web | Bundle conversion |
| Cross-sell and upsell | Accessory or add-on prompt | post-purchase day 3 | AJO | Add-on rate | |
| Retention | Payment-failure recovery sequence | payment failure | AJO | Email, SMS | Recovery rate |
| Loyalty and advocacy | Early access for top-tier shoppers | tier attribute | RTCDP | Early-access uptake | |
| Personalisation and decisioning | Dynamic pricing message within policy | approved price rule | Decisioning | Web | Conversion within guardrails |
| Personalisation and decisioning | Real-time inventory-aware offers | stock event | Streaming events | Web, email | Offers shown for available items |
Data you will need
- Web and app events
- Point-of-sale and store transactions
- Loyalty programme data
- Product catalogue and inventory
- Email and push consent
Governance for retail
Exclude payment data and keep sensitive product categories out of retargeting audiences.
- Check consent and channel permissions before every send
- Use a holdout group so the KPI shows real lift
- Document data sources, owners and retention
Build or learn this
Frequently asked questions
Are these retail use cases client results?
No. They are illustrative design patterns. Real client work is published only with written approval and evidence.
Which Adobe products are involved?
Mostly Experience Platform, Real-Time CDP, Journey Optimizer and Customer Journey Analytics, with Web SDK for data collection.
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