Read this first
Illustrative designs. Each row is a planning pattern. It is not evidence of a completed client engagement and lists metrics to track, not results. Validate identity, consent and data quality in your own environment first.
Starting journey
Ten use cases
| Category | Use case | Trigger | Adobe components | Channel | KPI to measure |
|---|---|---|---|---|---|
| Acquisition | Retarget search visitors with a relevant booking message | search without conversion | Edge audience, destinations | Display | Return-visit rate |
| Onboarding | Preference centre invitation after first booking-abandon | first booking-abandon | Consent datasets, AJO | Preference completion | |
| Engagement | Dynamic banner for a booking interest segment | search interest score | Edge segmentation | Web | Conversion rate |
| Cross-sell and upsell | Premium trial for engaged free travellers | engagement score threshold | RTCDP, AJO | Email, in-app | Trial-to-paid rate |
| Retention | Pause or downgrade option instead of cancel | cancel intent | AJO, web | Web, email | Saves vs cancellations |
| Win-back | Quote or cart revival with context | abandoned booking-abandon | AJO | Email, SMS | Revival rate |
| Loyalty and advocacy | Birthday or anniversary recognition | date attribute | AJO | Redemption rate | |
| Service and support | Warranty or entitlement reminder | entitlement date | AJO | Claims or renewals | |
| Personalisation and decisioning | Content eligibility by consent and age rules | consent and age attributes | Profile, governance | All | Zero policy breaches |
| Measurement and governance | Consent audit report | consent change | Consent datasets | Report | Consent coverage |
Data you will need
- Search and booking events
- Reservation and ticketing systems
- Loyalty and profile data
- Disruption feeds
- Contact preferences
Governance for travel
Do not store passport or document details in marketing profiles, and respect each market's consent rules.
- Check consent and channel permissions before every send
- Use a holdout group so the KPI shows real lift
- Document data sources, owners and retention
Build or learn this
Frequently asked questions
Are these travel use cases client results?
No. They are illustrative design patterns. Real client work is published only with written approval and evidence.
Which Adobe products are involved?
Mostly Experience Platform, Real-Time CDP, Journey Optimizer and Customer Journey Analytics, with Web SDK for data collection.
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