Agentic AI + Adobe CDP Weekend Batch
Weekend program for working professionals: AEP, RTCDP, AJO, CJA, Agentic AI and MCP in 16 two-hour sessions with BFSI and retail projects.
The Agentic AI + Adobe CDP Weekend Batch is a program for working professionals that runs on Saturdays and Sundays, two hours a day, across 16 sessions. It combines Adobe Experience Platform, Real-Time CDP, Journey Optimizer and Customer Journey Analytics with Agentic AI and MCP, using BFSI and retail projects, and ends with a portfolio review and interview preparation.
Program at a glance
- 16 live sessions, Saturday and Sunday
- Real BFSI and retail MarTech projects
- A deliverable after every session
- Portfolio review and interview preparation
- Designed for working professionals
No payment is taken on this site. Outcomes depend on participation and practice; no job, salary or certification outcome is guaranteed.
What you'll learn
- Draw an AI and CDP reference architecture
- Design XDM schemas, datasets and ingestion
- Build identity graphs and a Customer 360 profile
- Create real-time and behavioural audiences
- Implement Web SDK, datastreams and a data layer
- Use AI assistants and MCP to speed up debugging and automation
- Build AJO journeys and CJA dashboards
- Deliver a retail and banking capstone with a governance model
Course content
Weeks 1-2: platform foundations · 3 topics
- Foundations and architecture
- AEP setup, XDM, datasets and identity
- Profile merge and segmentation
Weeks 3-4: collection and AI · 3 topics
- Web SDK and Tags
- Data layer design with AI assistance
- Agentic AI, MCP and AI debugging
Weeks 5-6: pipelines, journeys, analytics · 3 topics
- Dynamic datastreams and Data Distiller
- AJO journeys
- CJA funnels, attribution and dashboards
Weeks 7-8: integration and capstone · 3 topics
- AI plus MarTech integration
- Retail and banking capstone
- Governance, performance and final assessment
Who this program is for
Working professionals
Engineers, analysts and consultants who can only study at weekends.
Career switchers
Professionals moving into Adobe MarTech from data, cloud or development.
MarTech practitioners
People adding Agentic AI to an Adobe skill set.
Session-by-session plan
| Week | Day | Module | Topics | Hands-on project | Deliverable |
|---|---|---|---|---|---|
| 1 | Sat | Foundations | Agentic AI basics, MCP, agents, Adobe Experience Cloud overview | Draw an AI + CDP architecture | Architecture diagram |
| 1 | Sun | AEP setup | AEP UI, XDM, datasets, ingestion, identity | Create a customer schema and dataset | Schema and dataset |
| 2 | Sat | Identity and profile | Identity graph, profile merge, RTCDP | Build a Customer 360 profile | Unified profile |
| 2 | Sun | Segmentation | Real-time audience creation, behavioural segmentation | Create a high-value and a churn segment | Segments ready |
| 3 | Sat | Web SDK and Tags | Datastream, Web SDK sendEvent implementation | Track page, product and cart events | Tracking validated |
| 3 | Sun | Data layer and AI | ACDL JSON design, AI-assisted schema drafting | Build an ecommerce data layer | Data layer JSON |
| 4 | Sat | Agentic AI and MCP | MCP, agents, AI coding assistants | Build an AI coding assistant | AI assistant |
| 4 | Sun | AI debugging and automation | AI-assisted debugging, refactoring, automation | Fix tracking issues using AI | Resolved issues |
| 5 | Sat | Dynamic datastreams | Routing to Analytics, AEP and Target | Configure multi-destination routing | Routing configuration |
| 5 | Sun | Data Distiller | Data transformation and enrichment logic | Transform event data | Transformed dataset |
| 6 | Sat | AJO journeys | Cart abandonment and loyalty journeys | Build a journey | Journey built |
| 6 | Sun | CJA analytics | Funnels, attribution, dashboards | Create a dashboard | Dashboard ready |
| 7 | Sat | AI + MarTech integration | AI-generated schemas, journeys and payloads | End-to-end AI automation | Working system |
| 7 | Sun | Capstone | Retail and banking implementation | Full implementation | End-to-end system |
| 8 | Sat | Governance and performance | Privacy, consent, optimisation | Create a governance model | Governance document |
| 8 | Sun | Final assessment | Portfolio review, interview preparation | Present your project | Portfolio-ready |
Fees and enquiry
Paid program fees are confirmed in writing before payment. The flagship Career Accelerator is ₹60,000 and, as stated by the founder, includes Adobe sandbox access and mentoring. Pricing for this track is shared on request.
Tool and product names (including Adobe AI features and MCP-based integrations) change quickly. We verify them against current Adobe documentation before each cohort, and training does not guarantee jobs, salary or certification.
Explore other programs
Adobe MarTech + Agentic AI Career Accelerator
The flagship live program: AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI through labs, enterprise-style projects and interview preparation.
Adobe AEP, Journey Optimizer & CJA: Foundation + Advanced Architecture
Learn AEP, AJO and CJA, then the MarTech and CDP architecture behind enterprise implementations.
CXO Hive: Executive MarTech & AI Leadership Program
A 10-week live program for C-level executives: architecture, AI governance, operating model and an investment case.
Live Customised MarTech Program
A live program built around your role, business requirements and technology landscape.
Agentic AI & MCP for MarTech
Agents, governed tools, MCP architecture and an enterprise marketing copilot capstone.
Frequently asked questions
Do I need prior Adobe experience?
No. The batch starts with architecture and AEP basics before moving to identity, journeys and AI.
What will I have at the end?
A set of deliverables, one per session, and a retail and banking capstone you can present in interviews. These are training projects, not client work.
Is employment guaranteed?
No. We provide portfolio and interview preparation; hiring decisions rest with employers.
Related pages
Advanced Agentic AI + AEP
Thirty one-hour labs on Agentic AI with Adobe Experience Platform: journey agents, MCP pipelines, decisioning, CJA attribution, governance…
Training
Live online Adobe Experience Platform course: AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI training with projects, labs and interview…
Agentic AI & MCP for MarTech
Live weekend track on Agentic AI and MCP for MarTech: agents, governed tools, AEP data context, journey intelligence and an AI copilot…
Request details: Agentic AI + Adobe CDP Weekend Batch
Tell us you are interested and we will email the full syllabus, dates and next steps. Only need one tool? Choose a single tool at a lower price. No payment now.
- WhatsApp+91 82968 93895
- Book a callChoose a time