Adobe MarTech SME Batch
Live batch for SME depth across AEP, RTCDP, AJO, CJA, Web SDK, XDM, APIs and MarTech architecture, from strategy to optimisation.
The Adobe MarTech SME Batch builds practical subject-matter-expert depth across Adobe Experience Platform, Real-Time CDP, Journey Optimizer, Customer Journey Analytics, Adobe Analytics, Web SDK, XDM and APIs. It follows a Strategy, Architecture, Implementation, Optimisation arc through enterprise scenarios, troubleshooting and architect concepts, including AI and agentic AI.
Program at a glance
- Live instructor-led sessions
- Enterprise implementation scenarios
- Troubleshooting and real-world cases
- Architect and SME concepts
- Career and interview guidance
No payment is taken on this site. Outcomes depend on participation and practice; no job, salary or certification outcome is guaranteed.
What you'll learn
- Explain end-to-end MarTech architecture
- Design XDM, identity and Customer 360
- Implement and validate Web SDK collection
- Orchestrate journeys in AJO
- Analyse behaviour in CJA and Adobe Analytics
- Work with APIs and integrations
- Troubleshoot enterprise scenarios
Course content
Strategy · 2 topics
- MarTech strategy and use-case selection
- Customer 360 and data strategy
Architecture · 3 topics
- AEP, XDM and identity
- RTCDP audiences and activation
- Integrations and APIs
Implementation · 3 topics
- Web SDK and datastreams
- AJO journeys
- CJA and Adobe Analytics
Optimisation · 3 topics
- Troubleshooting
- AI and agentic AI additions
- Governance and consent
Who this program is for
Aspiring SMEs
Practitioners who want depth across the Adobe stack.
Consultants
People supporting enterprise implementations.
Architects
Architects adding Adobe-specific depth.
Strategy to optimisation
Strategy
Choose use cases and measures.
Architecture
Design data, identity and activation.
Implementation
Build collection, audiences and journeys.
Optimisation
Measure, troubleshoot and improve.
Fees and enquiry
Paid program fees are confirmed in writing before payment. The flagship Career Accelerator is ₹60,000 and, as stated by the founder, includes Adobe sandbox access and mentoring. Pricing for this track is shared on request.
Tool and product names (including Adobe AI features and MCP-based integrations) change quickly. We verify them against current Adobe documentation before each cohort, and training does not guarantee jobs, salary or certification.
Explore other programs
Adobe MarTech + Agentic AI Career Accelerator
The flagship live program: AEP, RTCDP, AJO, CJA, Web SDK and Agentic AI through labs, enterprise-style projects and interview preparation.
Adobe AEP, Journey Optimizer & CJA: Foundation + Advanced Architecture
Learn AEP, AJO and CJA, then the MarTech and CDP architecture behind enterprise implementations.
CXO Hive: Executive MarTech & AI Leadership Program
A 10-week live program for C-level executives: architecture, AI governance, operating model and an investment case.
Live Customised MarTech Program
A live program built around your role, business requirements and technology landscape.
Agentic AI & MCP for MarTech
Agents, governed tools, MCP architecture and an enterprise marketing copilot capstone.
Frequently asked questions
How is the SME batch different from the Career Accelerator?
The SME batch focuses on depth and architect concepts. The Career Accelerator adds a longer project path and career preparation; see the accelerator page for its fee and format.
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Request details: Adobe MarTech SME Batch
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